THE HOODIE. BDB's set the standard hoodie

Better Dad Brand “Set the Standard” Hoodie

Built for the leaders, protectors, and men who show up every day — this hoodie is more than apparel, it’s a statement.

Crafted from a medium-weight cotton blend, the Set the Standard Hoodie combines comfort, durability, and meaning in every stitch. Each design element tells a story:

    •    Right Shoulder: A custom leather BDB Shield Patch, symbolizing integrity and craftsmanship.

    •    Left Shoulder: The First Responders Flag, honoring those who serve and protect.

    •    Hood: Reflective BDB lettering in DTF material — understated by day, bold by night.

    •    Front Pocket: The Better Dad Brand name in reflective ink, a subtle Easter egg that shines under light.

    •    Back: The iconic Protector Elephant graphic with “Set the Standard” boldly across the top — a reminder to lead with strength, purpose, and heart.

    •    Left Chest: The BDB Crest, representing strength, honor, and the truth that iron sharpens iron.

Machine washable and made to last, this hoodie stands for every dad, mentor, and man setting the tone for their family and community.

💪 This piece has sold out twice already — and for good reason.

It’s not just a hoodie.

It’s a standard.